"If you think buying junk food in small packages will help you eat less, look out — marketers know the truth.For all, it is because they are idiots.
Two new marketing studies found that some people tend to consume more calories when junk food portions and packages are smaller. For some, it's because they perceive small packages to be — get this — diet food."
Fitness Watch is your site for making sense of fitness advice.
"Truth" has a shelf life.
The shelf life of "truth" is very short in the domains of fitness, health and well-being.
The reason is that so much of what we are told is "true" is really baseless.
At Fitness Watch we separate fitness information from fitness noise.
Thursday, September 25, 2008
Small packages trick some into eating more
Clearly, they are "tricked" into eating more.
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