Good, Bad And Ugly In Food Marketing Focus Of $6.4 Million Childhood Obesity Grant To Rudd Center At Yale

More Robert Wood Johnson Foundation waste.

"The link between food marketing and the growing childhood obesity epidemic is the focus of a $6.4 million grant from the Robert Wood Johnson Foundation to the Rudd Center for Food Policy and Obesity at Yale University.

Principal investigators, Rudd Center Director Kelly D. Brownell and Deputy Director Marlene Schwartz, will use the grant to develop a three-year program to identify opportunities to improve the health of children and adolescents in the United States by reducing the harm associated with food marketing to youth."

First.

Kelly Brownell is, IMHO, clearly the wrong person to be involved and an IMHO con in the weight loss game.

Second.

You want "to identify opportunities to improve the health of children and adolescents in the United States"?

Don't look to the marketers.

Kids do not have the discretionary income to buy the products.

Look to the child-abusing parents and those complicit in child abuse - doctors, nurses, teachers, principals, etc.

That will make a difference.