More Consumers Purchase Vitamins, Supplements Amid Economic Recession

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"Sales of vitamins and nutritional supplements have surged in recent months as consumers look to avoid costly physician visits amid the ongoing economic recession, the New York Times reports. Chicago-based market research firm Information Resources reported that sales of vitamins in the last three months of 2008 grew by nearly 8% compared with the same period a year earlier. According to the Times, 'Direct evidence linking the rise in sales [of vitamins] to the recession is more anecdotal than scientific, though industry analysts said they saw the same correlation -- though less pronounced -- in previous downturns.'...

recent studies have cast doubt on the long-term efficacy of multivitamins and other supplements for certain health conditions, such as cancers and heart disease, the Times reports."

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