See Salad, Eat Fries: When Healthy Menus Backfire

Oops.

"Just seeing a salad on the menu seems to push some consumers to make a less healthy meal choice, according a Duke University researcher.

It's an effect called 'vicarious goal fulfillment,' in which a person can feel a goal has been met if they have taken some small action, like considering the salad without ordering it, said Gavan Fitzsimons, professor of marketing and psychology at Duke's Fuqua School of Business, who led the research."

Next thing you know, they will be telling us that you do not get aerobics points for just joining a fitness facility.

Bummer.