General Mills Joins Unprecedented Coalition To Help Reduce Obesity

A way to sell products to a naive public.

"Reinforcing General Mills' on-going commitment to helping Americans achieve a healthy weight through energy balance, the company joined retailers, non-government organizations and peer food and beverage manufacturers today to launch the Healthy Weight Commitment Foundation (HWCF)...

The HWCF is a national, multi-year effort to try to help reduce obesity - especially childhood obesity - by 2015. The HWCF will promote ways to help people achieve a healthy weight through energy balance - balancing calories consumed as part of a healthy diet with calories expended through physical activity. The initiative will focus its efforts on three critical areas where people spend much of their time - the marketplace, the workplace and schools...

In the important area of whole grain nutrition, General Mills' Big G cereal division alone delivers almost 35 million servings of whole grain per day - helping ensure that 1 in 10 Americans get at least one serving of whole grain every day by eating a bowl of any Big G cereal, including category-leading cereals such as Cheerios, Chex and Kix.

Other examples of the company's focus on health and nutrition include more convenient ways to eat Green Giant vegetables, reduced-sodium Progresso soups and low-fat Yoplait yogurts."

At best, a disingenuous sales pitch, IMHO.

'Cause the only way to reduce obesity is to reduce Calories.

Nuthin' else matters.