Tuesday, December 07, 2010

Weight Watchers Updates Popular Points System

Points, updated. System, still IMHO crap.
Weight Watchers, the international weight-management and packaged food company, has revised its popular points weight-loss system for the first time in 13 years, the company said.

The updated points system, called PointsPlus, goes beyond merely counting calories and is designed to encourage people trying to lose weight to make educated, healthier decisions about the food they eat.

Weight Watchers CEO and chief science officer Karen Miller Kovach said the new system reflects the latest in weight loss research.

"We've learned so much more (since the original points system) in terms of weight management science. It was time for an overhaul," she said. "We've translated the new science of the last 13-15 years into a livable system."
And it took them 13-15 years to do it, no less.

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