Research Shows Surprising Reason Why Soda Tax To Reduce Obesity Won't Work

Another reason the moronic soda/fat tax will not work.

To many, a tax on soda is a no-brainer in advancing the nation's war on obesity. Advocates point to a number of studies in recent years that conclude that sugary drinks have a lot to do with why Americans are getting fatter.

But obese people tend to drink diet sodas, and therefore taxing soft drinks with added sugar or other sweeteners is not a good weapon in combating obesity, according to a new Northwestern University study.

An amendment to Illinois Senate Bill 396 would add a penny an ounce to the cost of most soft drinks with added sugar or sweeteners, including soda, sweet iced tea and coffee drinks. Related to the purpose of the tax, the legislation excludes artificially sweetened and diet sodas.

"After doing the analysis, it really turns out to be the case that obese people like diet soda so much more than regular soda that you can do whatever you want to the price," said Ketan Patel, a fourth-year doctoral student in economics. "You're not going to get that much change in obese people's weight because they already drink diet soda."

Whatever the reason, it ain't gonna work.