Junk Food TV Ads Should Be Banned, Says Australian Medical Association

More blame anything and anyone except the parents.

"AMA President, Dr Rosanna Capolingua, said today that Australia should join an international movement to ban junk food advertising in children's television viewing times.

Dr Capolingua said the ban would be an important step in a broader national strategy to combat obesity in Australian children and adolescents. "

Why? The AMA does not explain how this will work.

"'The primary focus of our obesity strategy has to be on helping our young people get a healthy and active start in life,' Dr Capolingua said.

'As parents and a community we have to protect them from messages and images that tempt them to an unhealthy diet and lifestyle..."

Then get off your lazy parental asses, turn off the TV and do something else.

"The AMA urges the Government to:

seek a commitment from the food and retail industry to develop new ways to present and market healthy, low processed, nutritious foods, help parents make informed choices in what they buy for their children by mandating a simple and uniform 'front of pack' system of nutritional labelling for packaged food, such as the 'traffic-light' system, which indicates the level of fat, sugar and salt in food by using red, amber and green colour codes, and implement an ongoing public education campaign to support the labelling system."

Other problems are the facts that there are no "junk foods," foods get reformulated, research keeps changing the misperceptions of whether a food is "healthy" or not and more.

The idea is useless, onerous to implement and will clearly fail.

Perfectly consistent with the sick care philosophy.