FTC says milk ads under fire are ending

Not exactly. They missed one. Here it is.

The two they got:

"The two marketing campaigns at issue involve the 'Milk your diet. Lose Weight!"'ads on television, Internet and in magazines, and the '3-A-Day. Burn More Fat, Lose Weight' ads, which are now mostly Web-based."

The one they did not get is this terrible ad directed at children via their parents and in concert with the American Academy of Pediatrics, The American Dietetic Association and the School Nutrition Association.

"The National Dairy Promotion and Research Board said it has already changed its "3-A-Day" campaign."

Now it is apparently the 2424milk campaign.

The professional organizations and Milk, Inc. are definitely displaying their ignorance and possible cupidity, as I suspect that some money changed hands.