New health advice recommends short spells in the sun - without suncream and in the middle of the day.Burn baby, burn.
Seven organisations have issued joint advice on vitamin D, which the body gets from natural sunlight.
The nutrient keeps bones strong, and protects against conditions like osteoporosis.
The guidance was drawn up because it is thought fears about skin cancer have made people too cautious about being in the sun.
Cancer Research UK and the National Osteoporosis Society are among the bodies which agree that "little and frequent" spells in summer sunshine several times a week can benefit your health.
The experts now say it is fine to go outside in strong sun in the middle of the day, as long as you cover up or apply sunscreen before your skin goes red.
Confused about what you should do? So are the experts.