Exposure To Fast Food Influences Our Everyday Psychology And Behavior

Apparently exposure to fast foods gave these people s**t for brains.

Fast food is not only bad for your body, but may also harm your bank account.

Eating habits have shifted dramatically over the last few decades - fast food has become a multibillion dollar industry that has widespread influence on what and how we eat. The original idea behind fast food is to increase efficiency, allowing people to quickly finish a meal so they can move on to other matters. Researchers at the Rotman School of Management, however, have found that the mere exposure to fast food and related symbols can make people impatient, increasing preference for time saving products, and reducing willingness to save...

In one experiment, the researchers flashed fast food symbols, such as the golden arch of McDonald's, on a computer screen for a few milliseconds, so quick that participants couldn't consciously identify what they saw. They found that this unconscious exposure increased participants' reading speed in a subsequent task compared to those in a control condition, even when there was no advantage to finishing sooner. In another study, participants who recalled a time when they eat at a food restaurant subsequently preferred time-saving products - such as two-in-one shampoo - over regular products. A final experiment found people exposed to fast food logos exhibited greater reluctance for saving - choose a smaller immediate payment rather than opting for a much larger delayed payment.

As if the "preference for time saving products" would never have existed without fast food.

As if paying bills on time is bad.

As if reading more quickly is bad - at least they read well enough to do it quickly. Maybe fast foods improve reading skills.

As if superior time management is a bad thing.

These researchers are friggin' nuts and this crap research is a good example of how the feeding frenzy against fast foods has spawned stupid studies.

Shut up!

Morons.