Insufficient Nutritional Information Supplied To Consumers

Exactly the wrong conclusion.

The problem is too much of the wrong information.

"Current food labeling leads to under-consumption of calcium, according to this study. Those who were taught how to translate the information consumed more. Researchers believe the same is true for other beneficial nutrients.

A woman at risk for osteoporosis is told by her doctor to get 1,200-1,500 milligrams of calcium every day. But when she looks at the Nutrition Facts panel on a carton of yogurt or a jug of milk, she finds that calcium is only listed by "Percent Daily Value" (%DV).

How does she convert that to milligrams?

If she's like most of us…she can't. And neither can her doctor."

That last sentence is scarier. But believable, as the entire sick care industry, diet gurus, Big Pharma, media cannot figure out the simple math of Calories.

The researchers' answer?

"The answer is found in Study 3, which involved 41 women who were pregnant or breast-feeding. All had been told by their doctors or had read independently that they needed 1,200-1,500 milligrams of calcium a day.

Half of the women were given a one-page calcium fact sheet including the formula for converting %DV to milligrams. The formula is simple -- %DV is based on the average recommended calcium intake of 1,000 milligrams daily. To convert %DV to milligrams, just add "0" to the percentage on the label. For example, a carton of milk delivering 30% DV contains 300 milligrams of calcium."

Did you get that?

Now imagine sorting out minerals, vitamins, cholesterol, Calories, serving size, percentages, fiber, etc. and relating them among each other and to your particular "needs."

It ain't gonna happen.

The better answer is to drop the current food label altogether.

And stop listening to the experts.