New prototype phone gives fitness check

What they should really say is, "New prototype phone give false sense of security and impression of doing something meaningful for your fitness but you really aren't."

"It can take your pulse, check your body fat, time your jogs and tell you if you have bad breath. It even assesses stress levels and inspires you with a pep talk. Meet your new personal trainer: your cell phone.

The prototype Wellness mobile phone from Japan's NTT DoCoMo Inc. targets users with busy lives who want a hassle-free way of keeping track of their health, according to company spokesman Noriaki Tobita."

Health and fitness are not one and the same, Nori. (see here, here, here, here and here)

"DoCoMo has not set a release date or price for the Wellness phone. The Tokyo-based company's phones are not sold overseas."

"Not sold overseas," yet.

Where will the FTC be hiding when this false health claim together with the product comes out in the USA?

"The Wellness phone, developed by NTT DoCoMo and Mitsubishi Electric Corp., also asks questions to assesses stress levels and offers advice.

When the busy spokesman answered 'Yes' to a series of questions — including 'Do you feel lethargic?' and 'Do you go to bed after midnight?' — a message appeared on the screen warning he was under a lot of stress.

'Don't worry, tomorrow's a fresh new day,' the phone then flashed. 'Keep your chin up!'"

Chins up, that is.

DoCoMo must stand for "Do Con Mobile phone users."

How good are these people?

"NTT DoCoMo is still testing some of the phone's other technology, including a function to keep track of meals and calculate calorific intake, as well as a networking capacity to let users share data, Tobita said."

Good enough to calculate your "calorific intake."

Worse than useless technology.

Fitness morons. Marketing mavens.

Save your money if given the chance to spend it on this trash.