Nutrition Labels On Food And Drinks In The UK Available, Understood But Not Used

The USA proof is in the post above, the fat f**k Kelly Brownell.

When asked to identify the most healthful product among three comparable ready meals in a UK study, most respondents were able to do so, with 88% of respondents correctly doing so using Guideline Daily Amount (GDA) labels, 84% through Traffic Lights (TL) and 83% when shown hybrid labels of GDAs and Traffic Lights. On a scale of 1 to 10 (highest), respondents' subjective understanding of health information on labels was 7.0 for GDAs and 6.9 for Traffic Lights. Percentages of correct answers about nutrient levels in three different ready meals varied between 72% and 92%. All of these figures indicate a high level of understanding of label information "independent of the format" in which the information appears, conclude the authors of a just published study in the peer-reviewed scientific journal, Appetite...

With little difference recorded as to how the format of the label affects consumer understanding, the authors suggest there has been too much focus on labelling and too little on "motivation for healthy eating". The authors conclude that "only when labelling policy is embedded in a broader nutrition policy that uses multiple instruments to increase interest in healthy eating can both understandability and use of nutrition information on food labels be expected to increase."

More reasons not to pay for fatsos' diseases of choice.