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Friday, June 29, 2007

Businesses Help Workers to Lose Weight

No they don't.

It's all in the subtitle:
"Wellness Industry Booms as Corporate America Tries to Help Workers Get Healthy, Shed Pounds"
The only business helped here is the "wellness industry" a congeries of oleaginous "experts" preaching the same useless, failed approaches. See here and here.
"A burgeoning industry of wellness advisers, counselors and consultants is booming as corporate America tries to increase productivity and control insurance costs by helping its employees get healthy and shed pounds."
The industry will "burgeon" as will the waistlines of their victims.
"'What we don't have in the weight control business now is a program of maintenance,' said Rebecca Reeves, an obesity researcher and associated professor at Baylor College of Medicine in Texas. 'There's recidivism, and it does return.'"
What you do not have is a program that starts right. Forget the maintenance. If it was done properly from the get-go, maintenance would hardly be an issue.
As the field grows, businesses looking for help can find a dizzying array of methods to help employees, and very little research to back up which provide the best method.
Since they all say basically the same stuff, there are decades of experience proving that none of them work, let alone are "best."

For some of the experts, it is all about the show:
"'Just having a facility shows the employees that the company cares about their well-being,' said Brenda Loube, president of Montgomery Village, Md.-based Corporate Fitness Works Inc., which operates such facilities for dozens of companies across the country."
This Loube job is for companies that want to take it up the pooper and pay Brenda for the experience.

Pity they are all like this.

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