When unhealthy foods hijack overeaters' brains

When bulls**t hijacks researchers' brains.

"Food hijacked Dr. David Kessler's brain. Not apples or carrots. The scientist who once led the government's attack on addictive cigarettes can't wander through part of San Francisco without craving a local shop's chocolate-covered pretzels. Stop at one cookie? Rarely.

It's not an addiction but it's similar, and he's far from alone. Kessler's research suggests millions share what he calls 'conditioned hypereating' — a willpower-sapping drive to eat high-fat, high-sugar foods even when they're not hungry."

And after all the "conditioned hypereating" mumbo-jumbo and hijacking crap, where do Kessler and the others end-up?

"People who aren't overweight can be conditioned hypereaters, too, Kessler found — so it's possible to control...

Retrain the brain to think, 'I'll hate myself if I eat that,' Kessler advises. Lay down new neural reward circuits by substituting something else you enjoy, like a bike ride or a healthier food.

Make rules to resist temptation: 'I'm going to the mall but bypassing the food court.'

And avoid cues for bad eating whenever possible. Always go for the nachos at your friends' weekend gathering spot? Start fresh at another restaurant."

Self-control.

If you need a plan that can work for you...