GE Healthcare Kicks Off National 'BEE Healthy' Initiative To Address Childhood Obesity

How much do you want to bet it will 'BEE' a failure?

"GE Healthcare will roll out a national health awareness program called BEE Healthy™*, a General Electric Company (NYSE:GE) corporate-wide initiative that provides fun, interactive activities for children while educating families about childhood obesity. The GE Hispanic Forum, an employee-based group that focuses on making a positive difference in the Hispanic community through an emphasis on health and education, will host the first-ever BEE Healthy* Kids Fitness Buzz.

The 'BEE' portion of BEE Healthy* represents the goals to: Balance for stretching and flexibility; Exercise, and Eat healthy. The first of 10 national events, the Boys & Girls Clubs of Greater Milwaukee will partner with GE Healthcare to kick off the "Fitness Buzz" on October 16. An estimated 100 boys and girls will compete on the obstacle course challenge at the facility's gymnasium with GE Volunteers mentoring and helping the students with the fitness event. The obstacle course will feature nine activities in which the children will participate and learn about good nutrition and exercise while they have fun. At the completion of the BEE Healthy* program they should realize the importance of a healthy lifestyle."

Nothing new here.

Move along, folks. But be careful.

Don't step in the crap that this program is.