1 In 4 Overweight or Obese Adults Don’t Believe They Have a Problem

Which means that 100% of us have a problem.

When it comes to losing weight, perception is not always reality - in fact, it's often a major hurdle.

In a new study, nearly one in four adults who were either overweight or obese did not believe they had a weight problem, and as a result did not see a need to improve their health.

With nearly 70 percent of Americans classified as either overweight or obese, the findings have serious implications for how to target efforts that will help Americans lose weight, researchers said.

"It's often said that the first step in improving a problem is believing that you have one. That's particularly true for obesity," said Gary Bennett, associate professor of psychology and neuroscience at Duke University and senior author of the study.

"A sizeable proportion of obese Americans don't accept that they have a weight problem. This group is less likely to practice healthful behaviors that will help them lose weight and improve their health."

And their diseases of choice are expenses which we are all expected to underwrite.

Fight back.