Organisations representing nearly every doctor in the UK have united in a single campaign to tackle rising levels of obesity.BFD.
The campaign will start by reviewing the case for fat taxes, promoting exercise, restricting food advertising and other measures.
They criticised sponsorship of the Olympics by fast food firms as sending "the wrong message".
The Department of Health said it was taking action to combat obesity.
A spokesman for the campaign, Prof Terence Stephenson, said the government's current strategy of "partnering" food firms in order to tackle obesity "might be seen as counter-intuitive".
Almost a quarter of adults in the UK are thought to be obese and some predictions suggest half of children will be obese or overweight by 2020, with Prof Stephenson saying they were "storing up problems for the future".
Won't work. Can't work. Since conventional medical diet advice is wrong from the get-go.
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