Leading pediatricians, cardiologists, and child psychologists in the United States who belong to a network of more than 1,900 healthcare professionals have called on McDonald's to cease marketing their products to children. The Ronald Macdonald style advertising and toys with happy meals started coming under scrutiny some years ago and the pressure is growing against the junk food behemoth.If I were Mickey D, I would explore suing.
It seems surprisingly behind the times, but 22 hospitals, including Cleveland Clinic and Children's Memorial Hospital of Chicago have contracts with the restaurant chain to have outlets in their facilities. The doctors are joining a campaign called Corporate Accountability International and have called on the administrators of the nation's healthcare providers and institutions to remove McDonald's franchises from all healthcare premises.
Dr. Francine Kaufman, former president of the American Diabetes Association and professor Emeritus of pediatrics and communications at Children's Hospital Los Angeles, one of the hospitals with a McDonald's restaurant, clarified their position:
"Kids are being treated for diet-related conditions like diabetes on one floor in the hospital and given the wrong message by being offered the world's most recognized junk food brand on another floor in the hospital ... The practice earns McDonald's an undeserved association with healthfulness among parents and children alike... and it should be curtailed."
It's been six years since the journal Pediatrics made the announcement that condemned allowing a McDonald's store to operate inside a hospital and saying that it affects hospital guests' consumption on the day of their visit, and boosts the perception of the "healthfulness" of McDonald's food.
There is no way that eating "fast food" will result in obesity absent the consumption of more Calories than are burned.
Period.
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