Are Vitamins In Soda Just A Gimmick?

Yes.

"Crisp, refreshing, effervescent soda has long been an American favorite but not for its nutritional value. According to University of the Sciences in Philadelphia's Ara DerMarderosian, PhD, professor of pharmacognosy, a few leading soft drink companies are trying to change the public's perception of soda by adding vitamins to their soft drinks. With March noted as National Nutrition month, it is a good time for consumers to beware that the perceived benefits of vitamins in soda can be deceiving.

'The shelf life and stability of vitamins in soda is low,' said Dr. DerMarderosian. 'Carbonated drinks are mildly acidic, and water-soluble vitamins will break down over time.'"

Just keep telling yourself "It is only hype. It is only hype."