Whole Grains Most Sought After Health Claims On Food Packages

This is a distraction.

Grocery Shopper Trends report whole grains are now the most sought after health claims on food packages, followed closely by claims about dietary fiber. In the December 2011 issue of Food Technology magazine, published by the Institute of Food Technologists (IFT), contributing Editor A. Elizabeth Sloan writes about the latest whole grain trends in food.

The number of whole grain products has increased nearly twenty-fold between 2000 and 2010 according to Mintel's Global New Products Database. More consumers look for the "100 percent whole wheat" descriptor on foods, more than they look for "a full serving of vegetables or fruit" notes Technomics Inc.'s 2010 Healthy Eating Consumer Trend Report.

When it comes to overweight/obesity, it is all about Calories in vs. Calories out.

The source of the Calories is immaterial.