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Friday, August 31, 2007

N.Zealand eyes labels to fight obesity

Stop in the name of love...handles.
"The government should impose 'traffic light' labeling to warn consumers about obesity-causing food and drink products if New Zealand companies won't do it voluntarily, a parliamentary committee said Friday...

The red label — to be used for food such as cakes, pies and chocolates — would warn that the products should only be consumed occasionally. Yellow-labeled foods such as pizza should be eaten 'sometimes,' while green-labeled products such as low-fat yogurt could be eaten daily."
And now, the fatal blow to any possibility of this scheme working - application of conventional stupidity by the forces of government:
"'Tackling the obesity epidemic in New Zealand is imperative,' the committee said. 'Comprehensive, coordinated action by the government is needed.'..

'The time for asking the industry nicely is over,' coalition director Leigh Sturgiss said. 'We need a ban on the marketing of unhealthy food and drinks to children.'"
C'est la vie.

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