"Understanding eating behaviour therefore means that we must take into account physiological and hormonal pathways and also the brain processes evoked by the sight, smell, taste, or even just the thought, of food. More challenging still is to develop an understanding of the ways in which these two sets of processes -- the physiological and the brain/neural -- interact to shape our patterns of eating."If you have not figured it out, this translates into billions of dollars in research, lifelong work for these researchers (plus the next generations of researchers) and grants to institutions that will keep them in the black for decades to come.
Just think about how cancer, baldness and the common cold have been cured. Oh they haven't?
And these research efforts, in one form or another, have been ongoing for periods of time measured in decades to centuries.
It appears as if you can fool some people all the time.
Fat people. And fat-brained politicians who support this nonsense.
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