Imagination Diet: Thinking About Eating Kills Cravings

Clearly.



The only imagining here is the one that makes these researchers think they are on to something.

This holiday season, visions of sugar plums dancing in your head, or any other treats for that matter, may be the best way to ensure that you don't overindulge, according to new research from Carnegie Mellon University.

While dieters have traditionally been told to avoid thinking about "bad" foods lest they boost cravings, researchers found that imagining eating a certain treat actually made participants eat less of it.

"There's a huge literature on craving and it all suggests that the more you think about something the more you crave it," says Carey Morewedge, the lead author and an assistant professor of social and decision sciences. "But we found that imagining the consumption of food actually significantly decreased the desire to consume it."

One thing is likely for sure, these people thought long and hard imagining themselves eating food. That is why they are so slim:









Idiots.