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Tuesday, November 01, 2011

People Pay Less Attention To Nutrition Labels Fact Than They Think They Do

Go figger.
A new investigation published in the November issue of the Journal of the American Dietetic Association reveals that consumers do not pay as much attention to nutrition facts labels as they believe. Researchers used an eye-tracking device to objectively measure how much consumers pay attention to these labels. They discovered that consumers believed they were paying more attention to the labels than what the eye tracking device actually measured. Furthermore, they found that Nutrition Facts labels that are centrally located are view (sic) more frequently and longer than labels located peripherally.
But does that make a difference?

I'll bet it doesn't/won't.

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