'Stop Sugarcoating' Child Obesity Ads Draw Controversy

It's about time.

"Being fat takes the fun out of being a kid," read graphics of a TV ad in which a young girl tells of how she doesn't like going to school because she's bullied over her weight.

It is part of a video and print campaign to combat childhood obesity in Georgia, which has one of the highest childhood obesity rates in the nation.

But could the ads end up stigmatizing overweight kids instead of solving the problem?

BFD and f**k you, weenie kids and adults. All other approaches, i.e., coddling, have understandably and predictably failed.

And hold the nutritional child-abusing parents responsible, too.