Pomegranate juice claims deceptive, US rules

Imagine that.

Pomegranate juice has not been proven to be an effective treatment for cancer, heart disease or erectile dysfunction, US regulators said Monday, calling a company's ad claims deceptive.

The US Federal Trade Commission's chief administrative law judge D. Michael Chappell ruled that the company, POM Wonderful LLC, violated federal law by making deceptive claims.

The judge ordered the company to stop making claims of health effects in the absence of "competent and reliable scientific evidence."

The judge said in a 345-page decision that there was "inadequate" evidence to back up the company's superfood claims.

Should be easy for the morons who imagined that this c**p actually worked.