Sad, self-absorbed shoppers spend more

A possible explanation for why fat people surrender their money to IMHO crooks like Oprah, Jorge Cruise, David Katz, David Zinczenko, Mehmet Oz, Dr. Phil, Big Pharma, the diet industry and their ilk.

"The so-called “misery is not miserly” phenomenon is well-known to psychologists, advertisers and personal shoppers alike, and has been documented in a similar study in 2004.

The new study released Friday by researchers from four universities goes further, trying to answer whether temporary sadness alone can trigger spendthrift tendencies."

Why do this?

"The researchers concluded sadness can trigger a chain of emotions leading to extravagant tendencies. Sadness leads people to become more focused on themselves, causing the person to feel that they and their possessions are worth little. That feeling increases willingness to pay more — presumably to feel better about themselves.

'Because the study used real commodities and real money, results hold implications for everyday decisions,' according to the authors of the study, to be published in the journal Psychological Science, and presented Saturday at a meeting of the Society for Social and Personality Psychology."

The results?

"'It’s not necessarily that you go to the mall and go on a shopping spree,” said Charlesworth, author of a book on stress management. “It’s often more subtle — you spend a bit more on something than you normally would. But if you magnify that over the course of a year, or a lifetime, those little things add up.'...

'At that point, cost isn’t usually a factor,' said Kalyn Johnson, of New York City-based Style by Kalyn Johnson. 'They say, ’If I can have these wonderful shoes, I’ll look better, and feel better.’

'But on the back end, I’ve seen buyer’s remorse. This kicks in after they realize that new pair of shoes, or iPod, or whatever, didn’t make them feel better, and then there’s that sense of, ’Oh my God, why did I spend money on this?”’

Arguably it's the same with fat people buying the diet du jour or the diet product du jour or the diet drug du jour or the diet supplement du jour, etc.

They are so sad to be fat that they purchase hope and hype from IMHO criminals and clear predators.

But it will never work for a number of absolutely certain reasons.

Do yourself a favor and do what works so you can move on to other endeavors in life, like enjoying it.