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Thursday, December 18, 2008

Fast-food ad ban could cut child obesity: study

In your dreams.
"Banning fast-food advertising on television in the United States could reduce the number of overweight children by as much as 18 percent, researchers said on Wednesday."
Here is how this silly study was performed.
"'The advertising measure used is the number of hours of spot television fast-food restaurant advertising messages seen per week,' they wrote in the Journal of Law and Economics."
What this means is that if you took any statistic that has gone up in number, say registered voters, and compared it to fat kids, you could conclude that increasing voter registration is related to increasing childhood obesity.

Hey! Maybe it is. Wonder if I can get a grant. Hmmm...

The better statistic is rising childhood obesity with rising numbers of big, fat child-abusing parents out of caloric control.

Now there is likely a real cause and effect relationship.

Especially since children have little discretionary income to spend without the assistance of Fat Mom and Fat Dad.

It is just easier to blame the Clown, the King, the Colonel, the Glove and Wendy.

2 comments:

Anonymous said...

Maybe dreams will come true.

Michael Applebaum, MD, JD, FCLM said...

Hello, Anonymous. Welcome to Fitness Watch.

Maybe...but I would not count on it.

When success depends on hope, dreams, etc., the strategy is a losing one.