A new study by a Temple University Fox School of Business professor finds that teenage girls have a strong influence on the products their mothers buy solely for personal use, as in makeup or clothing, and that mothers have a much stronger tendency to mimic their daughters' consumption behavior than vice versa.More abdication of parental responsibility.
"This finding provides initial support for the notion of reverse socialization and suggests that the impact adolescents have on their parents is much more profound than has been credited to them," Dr. Ayalla A. Ruvio, lead author and an assistant professor of marketing, writes in a forthcoming Journal of Consumer Behavior article.
This phenomenon - an intentional decision-making process of whom to mimic and how - produced a new term and inspired the article's title: the consumer doppelganger effect.
Just as they do when they fail to control their kid's Calories.
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