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Monday, September 12, 2011

McDonald's New Menu Includes Calorie Information, UK

The Department of Health announced today that starting this Wednesday, McDonald's will be introducing calorie information to all of its menus in all of its 1,200 UK restaurants, to allow consumers to see calorie information of every article on their menu at a glance.

The labeling of all McDonald's menu boards around the country will demonstrate the company's commitment as part of the Responsibility Deal alongside other companies who have already signed up to the cause, including KFC, Pizza Hut, Pret a Manger and JD Wetherspoon who start to convert their menus in more than 5,000 high street food outlets by the end of this year.

The Responsibility Deal, a new method to address public health concerns, is the government's answer of delivering faster and better results to improve public health, by working in partnership with the food and drinks industry instead of tying them up in red tape.

Research has proven that people's awareness is raised and their choices are positively influenced when products are labeled with their calorie content displayed. With 3 million meals served daily, McDonald's will have an immense impact on the high street allowing people to make healthier choices.
Wanna bet?

BTW, who will teach the consumers addition so they can total their Calorie intake?

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