Improved Presentation Of Fruit In Schools Doubles Uptake

So what?

Want to double fruit sales in schools? A new Cornell University study shows it is as easy as putting the fruit in a colorful bowl. According to research presented at the American Dietetic Association Conference in San Diego, CA by Brian Wansink, Professor at Cornell University, "Moving the fruit increased sales by 104%." This is only one of the changes proposed through the Smarter Lunchrooms Movement of the Cornell Center for Behavioral Economics in Child Nutrition Programs (BEN).

Does it keep kids from getting fat?

Are kids healthier because of it?

Of course, these questions, and others like them, somehow are neither asked nor answered.