Dannon Sued Over "Probiotic" Bacteria Claims

And rightly so, though we will have to see how the court battle ends.

"A proposed class action filed on Wednesday in California accuses The Dannon Co Inc of mounting a massive false advertising campaign to convince consumers to pay more for yogurt containing "probiotic" bacteria because of the products' health benefits.

The lawsuit, filed in a Los Angeles federal court, said Dannon's own studies failed to support its advertised claims that its Activia, Activia Lite and DanActive were "clinically" and "scientifically" "proven" to have health benefits that other yogurts did not."

At least they have an effect, however useless.