FDA Tells Cheerios Cereal Makers Their Health Claims Contain "Serious Violations"

"Serious."

"The US Food and Drug Administration has written a warning letter to General Mills, the makers of the popular breakfast cereal Cheerios, explaining that they have reviewed the labelling of the product and found it contains 'serious violations' of federal regulations...

According to the FDA, General Mills is breaking federal regulations on two counts: they are marketing Cheerios like an 'unapproved new drug' and misbranding the product by making 'unauthorized health claims'...

Thus the label does not have enough information to 'enable the public to understand the significance of the claim in the context of the total daily diet,' said the FDA letter."

As if that would make any difference. Except, maybe a negative one.

As to unsubstantiated health claims that do matter and IMHO false and misleading advertising, silence from the Feds.