Consumers devouring nutrient-spiked foods, drinks

It is simply impossible to overestimate how stupid some people are.

"From heart-friendly margarines to sugary cereals that strengthen bones, once-demonized foods are being spiked with nutrients to give them a healthier glow — and consumers are biting, even on some that are little more than dressed-up junk food.

A report released Thursday finds that even in a weak economy, people will pay a premium for products seen as preventing a health problem or providing a good alternative to sodas and empty-calorie snacks. The report is from research firm Pricewaterhouse Coopers.

These products include winners and sinners: juices that supply kids with needed calcium, but also candy disguised as granola bars with just a smidgeon of much-ballyhooed nutrients.

The industry calls these products "nutraceuticals" or "functional foods." Critics say they could lead people to consume too much of certain nutrients, plus too many calories and fats."

These f*ck-u-to-kill foods are the food industry's way of killing you softly with their Siren's song.

"Americans have a big appetite for these products."

Or any food product.

"'It's really a junk food dressed up to look prettier than it is,' he said. 'People are going to be deceived into thinking a lot of these products are especially healthy for them when there's little evidence they are. There's more hype to these products than there is reality.'"

Try to think about that the next tome you plunk down your money at Whore Foods.