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Monday, August 17, 2009

Study Backs Kids' TV Junk Food Ad Ban, Australia

No, it doesn't.
"A new study provides clear evidence of the health benefits of banning TV junk food advertising aimed at children, AMA President, Dr Andrew Pesce, said today.

Research conducted by Professor Boyd Swinburn and his colleagues at the World Health Organisation Collaborating Centre in Obesity Prevention at Deakin University found banning junk food ads aimed at children would lead to a 1.4 per cent, or 540 grams, reduction in the average weight of an Australian child."
If you read the whole piece, which was written by the AMA, you will find that they say absolutely nothing about the study or how the data were generated.

Incidentally, 540 grams, the amount of weight that "would" be lost, is a mere 1.19 pounds.

This means that the average Australian child weighs 84.9 pounds.

More yellow "medical" journalism.

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