Subway Had Jared, Now Taco Bell's Got Christine

Still think they have any idea what they are talking about? (See the preceding post)

"Just in time for the post-holiday gorge in front of the TV, Taco Bell is unleashing a weight loss advertisement campaign that is the first to compete with Subway's Jared Fogle.

Meet Christine: A woman who lost 54 pounds in two years by choosing the low-fat "Fresco" menu items at Taco Bell in place of her old daily fast food choices.

The counterintuitive and controversial pitch that fast food can be good for weight loss won Subway billions of dollars over its competitors in 2000. The before and after footage of Fogle, who lost 245 pounds in a year, boosted Subway's per store sales growth to seven times the industry average in 2000 and nearly doubled their previous year's sales, according to "Market Busters: 40 Strategic Moves That Drive Exceptional Business Growth," published by the Harvard Business School Press.

But dieticians are on the fence about whether these campaigns ultimately hurt or help a nation where more than a third of meals are eaten in restaurants and more than a third of the population is obese."

They don't.

Do what works.