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Saturday, March 20, 2010

HHS Teams Up With Olympic Athletes To Fight Childhood Obesity

Pulling out all the stops. What could go wrong here?
U.S. Department of Health and Human Services (HHS) released the first in a series of web videos and public service announcements to promote First Lady Michelle Obama's national initiative, Let's Move, to solve childhood obesity within a generation. Childhood obesity and excess weight threatens the healthy future of one third of American children.

As a member of the U.S. Presidential Delegation for the XXI Olympic Winter Games, HHS Secretary Kathleen Sebelius attended the closing ceremony of the 2010 Winter Olympic Games. While in Vancouver, Sebelius enlisted the help of more than a dozen Olympic athletes to combat the challenge of childhood obesity by providing the American public with tips to maintain a healthy lifestyle. In the videos, current and former Olympians urge parents and kids to incorporate physical activity and nutritious foods into everyday life.

The new web videos, featured on http://www.LetsMove.gov, remind Americans that you don't have to be an Olympic athlete to be active, eat right, and maintain a healthy weight. The web videos include messages from two-time Olympic medalist figure skater Michelle Kwan, 2010 skeleton racer Noelle Pikus-Pace, and 2010 Olympic snowboarder Louie Vito.

"America's Olympians are some of the finest athletes in the world and our country's best spokespeople on being physically active," said HHS Secretary Kathleen Sebelius. "We are pleased that these inspiring Olympians are joining the First Lady's Let's Move effort to tackle this health epidemic. They can help teach kids that eating right and exercising regularly is the way to get moving towards a healthier life."
The Olympian way to eating right and getting exercise:



And celebrating with "good habits":


Let's think about this.

Which behaviors do you think are more likely to be emulated - training 8 hours per day or...?

The US government at work.

Eat right, don't be overweight.

Role model and role modelette:

Role model:





Role modelette:

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