Consumer Group Demands Crackdown on Vitamin Water Advertising Claims

The IMHO whore for the money, AdipOprah, rears her fat, ugly head again through one of her fitness gurus, Jorge Cruise.

Cruise, a two-time CACA winner, who, according to Yale University, apparently engaged in false advertising with another Oprah IMHO whore, David Katz, was pushing this stuff with rapper 50 Cent on The View.

Of note, 50 reportedly made $400 million when he sold his interest in Glaceau (Coke bought Glaceau), the maker of this s**t.

The National Consumer League, a Washington consumer-advocacy group, filed a formal complaint with the Federal Trade Commission requesting it investigate Coca-Cola's marketing claims for Vitamin Water. The league said the brand touts more benefits than it can deliver.

"Vitamin Water: Flu shots are so last year," reads one advertising poster for the product.

In its complaint, the league said Vitamin Water ads say the drink not only promotes a healthy immune system but can also replace the flu shot.

"It's not only deceptive but potentially dangerous to consumers," said Courtney Brein, a food safety and nutrition fellow at the National Consumers League. "There's a difference between stating that certain elements of a product are good for you and implying that the product will actually prevent the consumer from catching the flu or coming down with the common cold."

With more than $700 million in sales last year, Vitamin Water has become one of the most popular sports drinks. Coca-Cola said in a statement that the content of its beverages is clearly marked on the label.

"Vitamin Water has always had a fun, humorous and engaging personality," the company said in a statement. "And our ads reflect that."

But some legal experts said it's easy to blur the line between clever advertising and overpromising.

"If you talk about what's in your product, then it has to be there," said Howard Beales, an associate professor of strategic management and public policy at the George Washington University School of Business. "If you talk about the effects of that substance, then you have to have evidence that documents the substance really does have those effects."...

Research suggests the evidence as to whether the vitamins in Vitamin Water -- mainly vitamin C and zinc -- work to suppress the flu is conflicting. But there is no evidence that the drink can prevent the flu or is as effective as a flu shot.

Oprah - the IMHO liar/con who keeps on giving.