Public Private Research Partnership Announces £4M Of Projects To Improve UK Diet And Health

Wanna bet on the success of this one?

"A unique public-private partnership between 3 Research Councils and 15 food and drink companies has today (06 August 2008) launched £4M of research projects with the aim of improving scientific understanding of the key issues linking diet and health so that food companies can address obesity, heart disease, anaemia and other health problems to the benefit of the consumer.

The Diet and Health Research Industry Club (DRINC) is managed and led by the Biotechnology and Biological Sciences Research Council (BBSRC) and aims to bring together food and drink companies, public research funders and academic scientists to ensure support to the very best UK science so that consumers can quickly benefit from a better understanding of the link between diet and health. Funding has been awarded to university and institute scientists across the UK to investigate three main areas:

-- How foods can be developed to help fight obesity;

-- The processes that affect our decisions about what food we eat and the portion sizes we take;

-- The benefits to health of various nutrients found in foods - including fruits, vegetables, cocoa, wine and tea - and how best such nutrients can be efficiently delivered to where they are needed in the body."

Let me help with one by offering up a few suggestions. Then, if the DRINC and BBSRC want more assistance, they can contact me.

" -- How foods can be developed to help fight obesity;"

Develop foods that are too large to fit in a mouth and cannot be cut into smaller pieces
Develop foods without Calories
Develop foods that induce vomiting
Develop foods that taste so bad, they cannot be eaten, even by pigs
Develop foods that cannot be absorbed
Develop foods that develop self-esteem
Develop foods that seal shut the mouths of fat people after the first bite

You're welcome.