"The NHS will fail to tackle the rising tide of obesity and tobacco related illnesses unless it adopts more sophisticated techniques including those employed by commercial advertisers to help people to live healthier lifestyles.Good news:
That is one of the conclusions of a year-long investigation into the effectiveness of different types of public health programmes to tackle smoking, alcohol misuse, poor diet and lack of exercise published today by The King's Fund.
The report finds that these behaviours are deep-rooted social habits that are not easily changed by one-off, short-lived measures. The report also adds that many NHS staff lack the necessary skills and incentives to effectively help people choose and maintain healthier lifestyles."
A recognition that current methods are wrong.
Bad news:
No recognition that current "information" is wrong.
Bad info delivered well will never work.
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