"Researchers recently discovered that public service announcements exhorting the fat and flabby among us to get more exercise might have an unfortunate and unexpected side effect: They can inspire people to eat more, according to a study published in the journal Obesity..."Ultimately, all this research shows" that it is a waste of time trying to figure out excuses for the calorically irresponsible.
The study brings up the intriguing possibility that these ads could be doing more harm than good if they’re not targeted correctly, says Dr. Louis Aronne, clinical professor of medicine and director of the Comprehensive Weight Control Program at the New York-Presbyterian Hospital/Weill Cornell Medical Center.
Low-fat labels may also backfire by making food seem less tasty, according to scientists at the Oregon Research Institute...
Ultimately, all this research shows that we need to understand the brain chemistry behind overeating a lot better, says Dr. David Heber, a professor of medicine and director of the Center for Human Nutrition at the University of California, Los Angeles. And until we do, there won’t be any really significant advances in medications to help people lose weight."
There is no need for any "advances in medications to help" irresponsible eaters.
There is a need to tell them to eat fewer Calories than they burn.
And to make them pay for their diseases of choice.
Then their brains will kick in.
Once they are responsible for rescuing themselves, then there will be change.
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