In an exclusive interview with WebMD, the U.S. Department of Agriculture (USDA) says the replacement for the Food Pyramid will be announced on June 2 -- and that the new icon heralds a "monumental effort" to improve America's health.Failure of the "new pyramid" coming June 03.
Why a new icon? The pyramid really does not capture the public's attention anymore, Robert C. Post, PhD, deputy director of the USDA Center for Nutrition Policy and Promotion, tells WebMD.
"Consumers can look forward to a new, simple, easy-to-understand cue to prompt healthy choices," Post tells WebMD. "You will get this monumental effort across all agencies as well as the private sector. A partnership with the goal of improving the health of all Americans."
One of the few people who already has seen the icon is WebMD Director of Nutrition Kathleen Zelman, RD.
"This icon really has the potential to trigger an 'aha!' moment, where people say, 'Hey, this is not that hard, I can do this,'" Zelman says. "These 'aha!' moments are what make people finally change their behavior."
The release of the icon marks the launch of a massive effort to promote the USDA/HHS dietary guidelines announced last January.
New Diet Icon Marks New U.S. Health Strategy
You'll be seeing the icon everywhere. Every relevant federal agency will be doing its part. The White House will play a leading role, coordinating the new USDA/HHS dietary guidelines with Michelle Obama's Let's Move initiative.
The old diet plan was to tell Americans what they should eat and hope for the best. The new plan is vastly more active and will reach people at home, at school, at work, at play, and especially at supermarkets and restaurants.
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