Let's see if it will make a difference.
"Customers at big fast-food chains in New York City are finally facing the facts about their meal choices. And for some, the truth may be hard to swallow — like 1,130 calories for a Big Mac, medium fries and a medium soda.
After months of resistance, the city's chain restaurants have begun obeying a first-of-its-kind rule requiring them to post calorie counts right on the menu.
McDonald's and Burger King were among the chains that unveiled new menu boards Friday at scores of locations throughout the city, taking calorie information that had long been available on Web sites and tray liners and putting it front-and-center above the cash register.
The new rules are part of an anti-obesity campaign that has also included a recent citywide ban on artificial trans fats in restaurant food. The regulation was first passed in 2006 but was redrafted after a court battle struck down the original version.
The calorie posting rule took effect in May, but legal action delayed enforcement until now. Starting Saturday, chains big enough to fall under the rule will face penalties of up to $2,000 per store for not disclosing calorie information in a prominent spot on their menus, preferably next to the price."
My bet...
"Still, some customers grabbing burgers, fries and shakes this week seemed not to notice the new columns of calorie data.
Audrey and Kevin Carroll, visiting from Toronto, didn't see that the box of treats they grabbed for the kids at Cinnabon on their way out of town contained a whopping 850 calories per bun.
'That's why they call it fast food,' said their traveling companion, Cynthia Kaufman, of New York's Long Island. 'It's New York. If it's loud, and noisy, and you're in a hurry, and the kids are crying, who is going to stop and read the calories?'"
Probably not.
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