FTC: Kids target of $1.6 billion in food ads

BFD.

"Children are confronted with such a barrage of advertising for food and drink — much of it unhealthy — that the entertainment industry should take steps to tie popular TV and movie characters to more nutritional products, the Federal Trade Commission says.

The recommendation was part of a report showing that the nation's largest food and beverage companies spent about $1.6 billion in 2006 marketing their products — especially carbonated drinks — to children and adolescents."

So what?

Don't let them buy the stuff - enact Gram Shop Acts.

Or don't buy it for them since the discretionary income of children should be near zero.

It is not the money spent on advertising.

It is the parenting habits of child-abusing adults and the complicity of sick care workers and school employees.

"The report, to be released Tuesday, stems from lawmakers' concern about growing obesity rates in children. It gives researchers new insight into how much companies are spending to attract youth to their products, and what venues the companies are using for their marketing. To come up with its estimate, the FTC used confidential financial data that it required the companies to turn over."

Lawmakers do not have real concerns.

Real concerns result in action.

Lawmakers' concerns result in inaction.

To wit, results to date.

If FTC wanted to do something meaningful, it would take down AdipOprah and her self-appointed army of IMHO nutritional homicide maniacs.

This is part of their mandate.

Instead, FTC has chosen to F**K The Children.

You can do something about it.