"Food labelling could end up being ignored by a large number of shoppers, experts suggest.Food labels are silly, relatively useless, confusing, likely beyond the comprehension of most people and offer unneeded (and unwanted) data.
A "significant" proportion did not take them into account when buying treats such as cakes, show early results from a Food Standards Agency-funded study."
Much better to chuck the labels currently in use and replace them with ones that offer real, i.e., useful, information.
Still, you can take the horse/elephant/pig to water, but you cannot make it drink.
Or think.
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