U.S. Department Of Health And Human Services Joins Ad Council And Warner Bros. Pictures To Combat Childhood Overweight And Obesity

Tax dollars hard at work failing.

"The U.S. Department of Health and Human Services (HHS) and the Ad Council today launched a new series of public service advertisements (PSAs) designed to address childhood overweight and obesity. Featuring characters from the upcoming film Where the Wild Things Are, the PSAs are an extension of HHS' Childhood Overweight and Obesity Prevention campaign with the Ad Council, which encourages children and families to lead healthy lifestyles. The ads are being distributed to media outlets nationwide this week."

And we all know how well these earlier PSAs worked.

Well, at least Warner Bros. Pictures will benefit from the advertising.

This is from HHS's press release:

"Warner Bros. Pictures presents, in association with Legendary Pictures and Village Roadshow Pictures, a Playtone/Wild Things Production of a Spike Jonze film: 'Where the Wild Things Are.' Maurice Sendak's classic book comes to the big screen in an adventure tale for every generation, starring Catherine Keener, Max Records and Mark Ruffalo, Lauren Ambrose, Chris Cooper, James Gandolfini, Catherine O'Hara and Forest Whitaker. 'Where the Wild Things Are' is directed by Spike Jonze from a screenplay by Spike Jonze & Dave Eggers, based on the book by Maurice Sendak. It is produced by Tom Hanks, Gary Goetzman, Maurice Sendak, John Carls and Vincent Landay, with Thomas Tull, Jon Jashni and Bruce Berman serving as executive producers. The creative team includes director of photography Lance Acord, production designer K. K. Barrett, editor Eric Zumbrunnen and costume designer Casey Storm. Music is by Karen O and Carter Burwell.

'Where the Wild Things Are' opens nationwide October 16, 2009. It will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and in select territories by Village Roadshow Pictures. It is rated PG by the MPAA for mild thematic elements, some adventure action and brief language. Soundtrack Album is available on DGC/Interscope Records."

A PG Film:

"A PG-rated motion picture should be investigated by parents before they let their younger children attend. The PG rating indicates, in the view of the Rating Board, that parents may consider some material unsuitable for their children, and parents should make that decision.

The more mature themes in some PG-rated motion pictures may call for parental guidance. There may be some profanity and some depictions of violence or brief nudity. But these elements are not deemed so intense as to require that parents be strongly cautioned beyond the suggestion of parental guidance. There is no drug use content in a PG-rated motion picture."

What a great way to get to young kids.

Not.