Food Marketing Targeted At Kids Still Not Ideal

Guess they aren't buying enough with all their discretionary income.

New research shows that the US government and schools have only achieved a mixed progress in its extensive quest to address food and beverage marketing practices that are harmful to young people's health.

According to a thorough review in the March issue of the American Journal of Preventive Medicine, public sector stakeholders have failed to fully implement recommendations from the Institute of Medicine (IOM,) to support a healthful diet to children and adolescents.

Lead author Vivica Kraak, MS, RD, a Research Fellow at Deakin University's Population Health Strategic Research Center in Melbourne, Victoria, Australia declares:

"Evidence links the marketing of high-calorie, nutrient-poor branded food and beverage products to obesity rates. Our evaluation found that the prevailing marketing environment continues to threaten children's health and the public sector has missed important opportunities to promote a healthful diet and create healthy eating environments."

More BS from pinhead researchers.

As if any correlation between advertising and either purchase or consumption of certain foods by kids is on the children.

Clearly it is on the parents/guardians.

Clearly it is not the food, but the Calories.

Not a single child would be overweight/obese if he/she were not overfed Calories by those responsible for them.