The Power Of Games And Interactive Media For Childhood Obesity Prevention And Health Promotion

The power?

Zero or less.

Children are naturally drawn toward gaming and other types of technology, creating an ideal opportunity to design interactive media tools to encourage physical activity and promote healthy eating habits, according to an article in a special issue of the journal Childhood Obesity celebrating the second anniversary of First Lady Michelle Obama's Let's Move! initiative. The issue includes a special Foreword by Mrs. Obama and is available free online.

"Let's Get Technical! Gaming and Technology for Weight Control and Health Promotion in Children," an article by Tom Baranowski, PhD and Leslie Frankel, PhD, USDA/ARS Children's Nutrition Research Center, Baylor College of Medicine, Houston, Texas, describes the ongoing research effort to identify and develop the most effective approaches for using gaming and interactive media to deliver health promotion messages to children of all ages.

This special Let's Move! issue has a wide range of contributions from leaders in the fight against childhood obesity including Secretary of Agriculture Tom Vilsack, NFL quarterback Drew Brees, Stephen Daniels, MD, PhD, Sandra Hassink, MD, Margo Wootan, DSc, and Editor-in-Chief David Katz, MD, MPH.

The s**t-for-brains trust involved in this, led by the First Cow Michellesie Obama, guarantees failure.

Here are images of the First Cheerleader for Let's Moove: